Transit
The Toronto Transit Commission (TTC) is the primary public transport agency in Toronto, Ontario, Canada, operating the majority of the city's bus and rail services. It is the oldest and largest of the urban transit service providers in the Greater Toronto Area, with numerous connections to systems serving its surrounding municipalities.
Date
2023
Role
Art Direction, Wayfinding, Re-branding Proposal
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The Challenge
FURTHER REFINING A TRADITIONAL BRAND THAT IS AN ICONIC MARK TO LOCALS.
The Research
UNDERSTANDING THE HERITAGE OF THE TORONTO TRANSIT COMMISSION AND HOW IT INTERACTS WITH RIDERS.
The Solution
A PROPOSED RE-THINKING OF ALL STRATEGIC COMMUNICATION
AND WAYFINDING SYSTEMS ACROSS THE TTC ECOSYSTEM.
